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baxtop is a full-service creative direction & artist development agency

We channel creative direction, strategy, and production into content to uplift musicians. We want to take your artist project and elevate it. 

artist roster

we know your audience

Social media isn’t just a platform, it’s a stage. We’re here to put the show together, crafting a narrative that engages audiences and solidifies engagement in your genre and content niche. Think of us as your backstop—we keep the story consistent and fans engaged so you can focus on making music.

we use data to craft your content

Never spend another marketing dollar on content without knowing the potential ROI of your investment. We believe that every creative idea should be backed up with data so you don’t make content blindly.

who we are

Paul Hanna


Paul is a director and producer with over six years of experience making award winning narrative, documentary, and experimental films. He works a day job at Google as a growth and content strategist, where he attains measurable growth for his clients across the Google and YouTube ecosystems. He graduated from Columbia University, where he double majored in Film and Political Science.

Notable collaborations: The Row, The New York Public Library, HBO, CNN, L’Oréal

Rommel Nunez


Rommel is a creative director, producer, and photographer with over seven years of experience developing editorial concepts for clients and turning them into visual pieces. He now serves as a Producer and Junior Partner at JUV Consulting, where he advises commercial clients on digital content strategy, partnerships, and produces their flagship podcast: The Screenshot. Currently, he is the lead Content Producer and Creative Director for Black Hibiscus, where he oversaw the release strategy and content prodcution for FAST LOVE. He graduated from Columbia University with a B.S. in Computer Science.

Notable Collaborations: Meta, Google, Skip Marley, Island Records, Mark Ambor, Black Hibiscus, YouTube Music, Converse
Baxtop 2024