baxtop is a full-service creative direction & artist development agency
We channel creative direction, strategy, and production into content to uplift musicians. We want to take your artist project and elevate it.
artist roster
we know your audience
Social media isn’t just a platform, it’s a stage. We’re here to put the show together, crafting a narrative that engages audiences and solidifies engagement in your genre and content niche. Think of us as your backstop—we keep the story consistent and fans engaged so you can focus on making music.
we use data to craft your content
Never spend another marketing dollar on content without knowing the potential ROI of your investment. We believe that every creative idea should be backed up with data so you don’t make content blindly.
who we are
Paul Hanna
Co-founderPaul is a director and producer with over six years of experience making award winning narrative, documentary, and experimental films. He works a day job at Google as a growth and content strategist, where he attains measurable growth for his clients across the Google and YouTube ecosystems. He graduated from Columbia University, where he double majored in Film and Political Science.
Notable collaborations: The Row, The New York Public Library, HBO, CNN, L’Oréal
Rommel Nunez
Co-founder
Rommel is a Brooklyn-based filmmaker, photographer, and entrepreneur with over seven years of experience in the film, music, and commercial industries. He is the co-founder of Baxtop, a creative direction and artist development agency for musical artists. As a creative director and touring photographer, Rommel has collaborated with notable artists such as Sammy Rae & The Friends, Black Hibiscus, and Skip Marley.
In the commercial space, Rommel has worked with major clients including Google, Meta, TikTok, BOSS, COS, and Prada, developing editorial concepts and transforming them into compelling visual pieces. Previously, he served as a Producer and Junior Partner at JUV Consulting, where he advised clients on digital content strategies and partnerships, and produced the flagship podcast The Screenshot.
Rommel also collaborated with Black Hibiscus as their film producer on GROWING PAINS and led content production and release strategy for their project FAST LOVE. He is a graduate of Columbia University, where he earned a B.S. in Computer Science.
Notable Collaborations: Meta, Google, Skip Marley, Island Records, Mark Ambor, Black Hibiscus, YouTube Music, Converse